'The international MICE segment marketplace experienced a minor tsunami last year. Avenues, south Asia’s largest eCommerce company launched yet another winner, EventAvenue, to add to its stable of successful SAAS (Software As A Service) brands. EventAvenue, India’s first and only online event management solution is specially designed to make the lives of those in the business of managing events easier. Its chameleon-like ability to transform its application pages to match the event organizers’ web pages or even offline brand look provides the delegate with a seamless registration experience. This high adaptability has won the hearts of not only Indian event managers, but also event mangers across the globe who are looking for a `brandable’ solution at a low entry and running cost.
In just over a year, it has established a strong presence for itself in the Indian sub-continent with over 100 events already organized in India. Another 25 events have been completed for organizations from USA, UK, Switzerland, China, France, Czech Republic, UAE, Mauritius, Botswana and New Zealand. And the feedback rating from the users (event organizers) ranges from positive to outstanding.
Sources from within the Company say, “In the past year, international events were approximately 25% of events organized. And, at the current growth rate we expect the number of international events organized to rise to 50%.”