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Email Marketing, an effective method of promoting your webstore
18 August 2009 - Mumbai, India

There are hundred thousand websites on the internet. If you want to stand out amongst this crowd and gain the attention of online customers, you have to promote your online store just like you promote your brick 'n' mortar store.

In the real world, you use mediums such as newspapers, magazines, radio and TV ads to popularize your store to the masses. Similarly, the virtual (online) world has many types of advertising such as banner ads, pop-up ads, floating ads, interstitial ads, unicast ads, blogs, emails etc.

‘Email Marketing’ is a highly effective direct marketing method that uses electronic mail to communicate. It is one of the most powerful marketing tools available today as a large percentage of your target audience has an email account or two.

By choosing 'Email' as your marketing medium, you can deliver a highly customized message about your webstore, products and services right into your potential customer’s email account. It is an extremely cost-effective form of marketing and when used properly, it can boost your event numbers and sales to a whole new level. The best part about email marketing is that it is easy, affordable, direct, actionable and highly effective. It can help you spend less time, money and resources as oppose to traditional marketing methods. So, whether you have a big or small marketing budget is a non-issue. However, despite these obvious advantages, ‘Email’ as a marketing medium is often overlooked or overshadowed by more flashing forms of advertising and marketing.

Here are some of the advantages you gain by using Email as your marketing medium:

Cost-effective:
Email Marketing is extremely cost effective. Sending an email costs the same regardless of distance and the number of people. You save on the cost of postage, printing and packaging.

Convenient:
Sit in the smallest corner of the world and communicate to globally situated audiences. Email enables you to communicate with your audience located anywhere in the world with a simple click of a button.

Speed:
Emails can reach your target audience within minutes. You no longer have to worry about how many days in advance you need to mail your letter for it to reach your audience in time. Thanks to the power of the internet, you tap the market within minutes via an email message.     

Sales Conversions:
        
The products or services offered on your website may be the next best thing to slice cheese but unless the audience is aware about it, increasing your sales is going to be a grueling task. By adopting the email as your marketing method, you can communicate with prospective customers easily. You can also include a 'Buy Now' button to encourage customers to complete the sales process immediately.

Maintain Contact:          
The key to repeat business is maintaining contact with the customer long after the sales is complete. Offer a newsletter sign option on your webstore. This enables you to collect potential customers email addresses and actively market your products and services throughout the year. This will increase traffic to your webstore and might get you a sale or two.

In conclusion, Email Marketing is one of the most effective communication tools that you can use to market your products and services cost-effectively. Moreover, this form of communication is easy on your budget, as it requires minimal operating cost.

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