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Drive more traffic to your web store with search engine optimization
June 21, 2009 - Mumbai

Search engine optimization is a process of optimizing your website using keywords to make it easier for search engines can find your website. This is essential as online users use search engines to locate information and products they are interested in buying. For example: If you are in the business of selling books, you can drive more traffic to your website by optimizing it using keywords such as ‘Books, ‘Fiction’ and ‘Bestsellers’. So, when someone interested in purchasing books enters any of the above mentioned keywords, chances are your online bookstore will be one of the first websites they will see on the result page.

Here are few suggestions on how to make your web store i.e. website search engine friendly:

User-friendly website

You can achieve more traffic and higher traffic by ensuring that your website is search-engine and user friendly. So, when designing or re-designing your website remember that search engine bots do not like the following: completely flash websites, intro/splash pages with no navigation and copy, gifs or jpegs instead of copy, lack of relevant contents, etc. You should also remember to add a sitemap as it makes it easier for search engines to index every page of your website.

Smart & Attractive Heading

Online users tend to read the heading first before deciding to proceed further. The heading on your website is like the mannequin in the window, a smart and attractively dressed mannequin attracts customers while a badly dressed one repels them. Another very important reason to have a heading that is both appropriate and descriptive is search engines. Search engines give more emphasis to the heading when classifying websites. So, to make sure your website is classified appropriately, you need to make sure your heading not only attracts the attention of online users but can also be used to classify your website correctly. So, before making a decision - research your options carefully and select a heading that is appropriate and descriptive.

Right Keywords

Search engines use keywords to index your website and online users use keywords to locate your website. This makes keywords the most important element to driving more traffic to your website. The key behind selecting the right keywords is getting into the mindset of your potential customer. A customer may not know fancy business terms but he does know what he looking for i.e. if he is interested in buying books, he will search using the keyword books. However, a keyword such as ‘books’ is extremely generic and it in no way guarantees a high ranking on the search engine page. There are free keyword finders available online that will enable you to discover the optimal keywords for your website.

Tip:
Choosing the wrong keywords can result in the search engine not listing your website at all.

Content:
There are two reasons ‘why’, updating content is essential. One, visitors get turned off by inaccurate content and two, updating the content on your website regularly not you encourage more ‘crawler or spider’ activity and faster updates of your website.

Graphics:
Search engines only index text. By developing a graphic or photograph heavy website with very little text to dazzle visitors, you run the risk of a low search engine ranking or worse your website itself might miss being indexed.

Sitemap: A sitemap has dual benefits – it adds navigational ease for visitors and helps search engines track information about every page. By linking every page of your website, you ensure that the search engines indexes every page of your website.

Exchanging Links
Exchanging links is an excellent method of establishing an online presence for your web store. Link exchange is the process of exchanging your website links with similar websites. For example: If you sell travel products such as bags, travel pouches etc., a great way of promoting your products and increasing traffic to your web store is by exchanging link with travel website.

To summarize, search engine optimization is a handy online marketing tool that will help drive interested visitors to your web store, which in turn improve your conversion rate.

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