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A New Sales Channel to Increase your Revenue: CCAvenue PhonePay
22 June 2009 Mumbai, India

In these tough times, to ensure a growth in your revenue, you need to reach out to the widest possible audience. Your brick ‘n’ mortar business enables you to target people living or visiting your zip code and your online web store enables you to reach out and capture net savvy individuals online. But, this is still a limited target market. India has a billion plus population, 60% of whom, have purchasing power. So, how do you reach out to these audiences?

The Telephone. As of 31st January 2009, there are 375 million cell phone users and more than 40 million landline users in India. So, the easiest and most convenient method to capture a larger share of the Indian market is through telephone marketing. If you are already marketing via the telephone, you are aware of the hiccups such as convincing customers to reveal their confidential credit card details to confirm the payment to an unknown telesales executive is difficult and the possibilty of an employee misusing the customer’s credit card data. 

CCAvenue has launched a new solution that resolves these issues and enables you to transform these 400 million telephone users into customers easily. CCAvenue PhonePay is an interactive voice response payment (IVRP) solution through which you can confirm a purchase’s validity with an instant telephonic payment without risking your hard-earned reputation and company brand by collecting the customer’s payment information manually.

The Benefits of using CCAvenue PhonePay
       

Expand Your Market Reach:
Collect real time secure payments from more than 400 million phone users in India (and growing who were previously not reachable by your store or webstore.          

Multi-Payment Options:
CCAvenue® PhonePay is a multi-payment solution. You can accept payments from customer’s holding – MasterCard, Visa, American Express, JCB and Diners Club credit cards and ITZ Cash cards. The wide variety of payment options will enable you to capture market share from multiple target audiences easily.              

Multi-lingual Solution: There are multiple languages spoken India,to prevent language from becoming a sales barrier,CCAvenue® PhonePay is currently configures process order transaction in two languages of the most widely spoken languages i.e. English and Hindi.               

Latest Technology & Security: CCAvenue® PhonePay employs advanced phone technology ‘Interactive Voice Response System’ (IVRS) that allows a computer to detect touch-tones during a normal phone call. This technology uses pre-recorded voice prompts to direct customers through the purchase and payment process. So, when a customer calls the number in your ad or catalogue, he is directed through the purchase and payment process by pre-recorded voice prompts. This systematic process will enable you to sell your goods and services via mobile phones or landlines without any hassles.               

To summarize, CCAvenue® PhonePay is a highly automated and secure system that increases your conversion rates, as it eliminates the need to collect payment information manually and reduces customers concerns of card fraud. You can collect secure payments in real time from millions of phone user’s who do not live within commutable destinations from your brick 'n' mortar store and are not net savvy and hence, are not reachable through your website. CCAvenue® PhonePay also frees your staff from routine payment processing calls and increase overall customer service productivity for more pressing issues.

So, what are you waiting for? Increase your earning potential with an innovative 24*7 sales engine.To start accepting secure payments from millions of customers on the phone, contact us today, click here.

For more information about CCAvenue PhonePay, click here.      

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