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The Role of a Strong Payment Gateway in eCommerce
27 November 2009 - Mumbai, India

The National Conference on Digital Commerce organized the Internet and Mobile Association of India (IAMAI) on 27th November 2009 took place at the InterContinental Eros in New Delhi. The conference examined strategies on how to build ecommerce in India, whether ecommerce was driving value for the customer today. It also looked at the progress of Indian brands and manufacturers in tapping ecommerce to enhance distribution and how the development of electronic and mobile payment channels can enhance digital commerce.

One of the key speakers at the event was Mr. Vivek Nayak, COO, Avenues India, who spoke about the role of a strong payment gateway in the development of ecommerce. He touched upon the fact that many merchants after investing large sums of money and hard work in developing their brand websites fail to capitalize on the traffic and lose the opportunity to close sales at the website itself by simply not bothering to add a real time payment gateway. By losing out on the opportunity to close sales instantly, they are left with an expensive showpiece rather than a profit-generating website.

Mr. Nayak also elaborated on the basic requirements of a good payment gateway partner. One that will help the merchant not only to accept payments from a wider audience but also help the merchant expand his business by providing a range of transaction enhancing tools, protect him from fraud and transaction risks. For more information about his speech, click here.

About CCAvenue

CCAvenueCCAvenue is South Asia’s largest payment gateway solution powering thousands of eMerchants with real time, multi-currency, multiple payment options online payment processing services. The solution is powered by proprietary technology that integrates transaction-processing, advance shopping cart, auction payment collection facility, fraud control, financial reporting and order tracking. CCAvenue is the only complete PG solution in the region that has the unique ability to offer the full spectrum of Internet payment options, including:
  • All types of Credit Card processing through Multiple Banks and Card Associations
  • Debit Card processing
  • Direct Debit to bank accounts of 30+ Indian Banks, 20+ Chinese Banks and 3 Singapore Banks
  • Mobile Payment Solutions via PayMate® and SBI Freedom
  • Cash Card Processing of ITZ Cash®
About IAMAI
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.

The association’s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry.

Founded in January 2004 by leading portals in India, IAMAI in the only specialized industry body in India representing the interests of online and mobile value added services industry.

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