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Security, Trust and Future Sales
March 25, 2010

Fraud is a concern for both you (the merchant) and your customer. When transacting online, customers have to enter their personal and card information to complete the sale (transaction). They trust that you (the merchant) have employed the latest and most stringent measures to secure their personal and card information. If this trust is met with fraud then two equally disheartening and unprofitable reactions, might take place – the first, the customer loses his trust in your brand and the second; he becomes very hesitant and reluctant to shop online. Either of these reactions will hamper your future sales and damage your reputation. One of the main causes behind abandon shopping carts, as users are reluctant to share their sensitive card information online. So, it's not surprising that security, trust and future sales are inter-related.

With CCAvenue as your online payment gateway provider, you get an extremely capable and secure solution. CCAvenue's security is multi-layered in nature. This layered form of security ensures that your customer's sensitive information i.e. personal information and credit card details are well protected. The following are the security measures employed by CCAvenue:

Layer 1 - Hardware
The CCAvenue solution is hosted on a high-end server that is secured behind state of the art firewalls. These firewalls maintain the highest level of security as they are automatically upgraded every time new security technologies emerge.

CCAvenue uses industry-standard VeriSign's 128 bit SSL (Standard Sockets Layer) Technology to encrypt all data (customer information) before it is transmitted over the Internet to the payment gateway. It does not store any credit card details collected to maintain security.

The high-end firewall protected server and VeriSign's 128 bit SSL Technology ensures maximum protection for your customer's information.

Layer 2 - Security Standards & Certification
Online Security Organizations such as the Payment Card Industry (PCI), VeriSign, HackerSafe, MasterCard and Visa have developed Internationally Certified Security Standards to protect customers from increasing identity theft and security breaches. CCAvenue has installed these Internationally Certified Security Standards, which ensure the security of transactions, conducted via your website.

Currently, CCAvenue has achieved the PCI DSS 1.1 Standards of Compliance, which makes it one of the most secure payment gateways in the world. It has registered with VeriSign, the world's best and most trust worthy Net Authentication Agency. It employs Hacker Safe, the best in online security to conduct daily audits to maintain its Security Certification. It has also implemented Verified By Visa and MasterCard Secure Code protocols, which are said to reduce charge back-level by as much as 90%

Layer 3 - Automated & Manual Fraud Detection
Lastly, CCAvenue uses a combination of best practices, leading technology and human interaction to maintain your business and customer's security with its - F.R.I.S.K engine (Fraud & Risk Identification System & Knowledge Base). This system provides an unprecedented level of risk detection that can help you to convert more valid orders automatically and reduces both expenses and potential chargeback losses. First, it maps every transaction against a comprehensive negative database. Next, it assesses and verifies each transaction using over 150 variables such as Negative Database Mapping, High Risk Global IP Address Verification, Velocity Checks, Zip Code and Telephone Validity Check etc. Lastly, each transaction processed is scanned for risk factors. On identification of risk, the transaction is flagged as risk prone transaction and an extremely qualified Risk Management team verifies the risk level.

To summarize, security is a key concern for all parties when transacting online business. At CCAvenue, we use a combination of security practices to guarantee that your information is inaccessible to any third party and ensure that you have no worries on this front as you expand or run your operations in cyberspace.

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