|Selling Securely: Merchant Tips for Secure Online Sales
September 25, 2010
Operating an online business (an e-store) is highly advantageous as it offers high returns for a low initial investment. Despite the many advantages of operating online, in the virtual business environ, just like in the real world, fraudsters are a cause for concern. Fraudsters are not petty criminals looking to make a quick buck; they are smart, sophisticated and are proficient with the latest technology. They use their online skills to steal identities, online credentials, credit card information etc., which makes having online security, an essential part of every e-store.
CCAvenue, your online payment gateway provider helps you with this challenging task by providing you with an excellent security and fraud management system that will minimize loss – all at no additional cost.
Security Measures Employed
- State of the art firewalls, protects your customer information
- 128 bit SSL technology for industry standard data encryption
- PCI DSS 1.1 Compliance Certification, making CCAvenue, one of the most secure Payment Gateways in the world
- Hacker Safe Certification, daily audits conducted to ensure your customer’s safety
- International Authentication Protocols such as Verified by Visa and MasterCard Secure Code employed
CCAvenue also has a heuristic fraud detection engine – F.R.I.S.K that uses a 3 level fraud detection process.
- Maps every transaction against a comprehensive negative database
- Assesses and verifies each transaction using 150+ variables such as Zip Code, IP Address etc.
- 18 member strong risk member team scans and flags risk prone transactions.
As you can see, CCAvenue is built to keep you secure. However, as an e-Merchant you cannot afford to be lax. In addition to the measure employed by CCAvenue, you should keep an eye out for the following indicators:
- Pay extra attention to orders that are for amounts greater than the norm or consist mostly of one type of item as these frausters will often place large orders for specific items that they know they can resell easily.
- Scrutinize any order for unusual number on units of the same item, as it may be an attempt to “stock up” on products that could be sold on the black market or internet auctions. Why would a legitimate customer order 50 copies of the same music CD? A good preventive measure is adding a limit to the rupee/dollar amount of an individual order.
- Watch out for multiple small orders as fraudsters are aware that cautious merchants scrutinize large transactions and may simply places multiple smaller orders rather than one large one.
- Be cautious of orders where the shipping and billing addresses are not the same. Unless you sell ‘gift’ items, majority of your customers will have the same billing and shipping address.
- Pay close attention for multiple orders that are placed over a short period as fraudsters using stolen identities will attempt to run up a number of transactions before the cardholder finds out or before the first bill arrives.
- Be cautious of orders from different persons being shipped to the same delivery address may be a sign of a drop box or drop location where criminals are having orders delivered.
By keeping an eye out for the above-mentioned signs, you can identify and control fraud and minimize the impact fraud has on your profit margins.