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Accept payments on your website from all VISA Debit Cardholders
January 10, 2011

CCAvenue is pleased to announce that it now supports VISA debit cards issued by all Indian Banks.This is a very important payment option as millions of Indians hold debit cards issued by Indian Banks.

Selling online in India differs greatly from countries such as UK and US, which have high percentages of credit card penetration. Merchants selling online to such audiences can get away with offering only credit cards as a payment option and still be successful.

In India, a majority of the population do not own credit cards. Therefore, by offering only credit cards as a payment option on your website, you will have extremely limited reach. However, the good news is other payment options such as debit cards, net banking, cash cards etc. are flourishing i.e. they have sizeable user bases.

CCAvenue, your online payment gateway provider is aware of this situation and hence, continuously strives to add new alternative payment options to broaden your market reach. In the last year, it added debit cards as a payment option due to high penetration levels in India. It started with debit cards from a few Indian banks and today, just a year later supports all VISA debit cards i.e. you can accept payments for products or services sold on your website from any VISA debit cardholder. This addition will massively expands your market reach as a large number of Indian banks offer their customers a VISA debit card on opening an account with their bank.

Mr. Vishwas Patel, CEO, Avenues said, “Offering merchants ‘the best of services’ and ‘the widest range of payment options’ have been our ultimate goals for the past 9 years. This is a long term and continuous process but every additional payment option brings us one-step closer to our goal. We are sure the latest payment addition will prove to be profitable.”

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