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CCAvenue.com to add a new Cash Card Option 'ICashCard' to its list of payment network
May 31, 2012

Avenues, South-Asia's largest eCommerce company, the parent company of CCAvenue.com, India's largest neutral online payment gateway is pleased to announce that it will be adding yet another cash card option - 'ICashCard' to it's list of payment networks. ICashCard is a convenient and a safe alternative for customers who do not have a credit card, debit card or net banking account, to purchase all types of products and services online easily. CCAvenue.com has always strived to bring it's merchants, the best and the maximum number of payment options.

ICashCard is an RBI approved, multi-service pre-paid card. ICashCard provides, business, retail, institutions and end consumers a flexible and secure payment option, similar to a debit or a credit card. This payment option is hassle free, widely accepted and needs minimum formalities.

CCAvenue.com has already integrated a few other popular cash cards to its payment network. The addition of ICashCard will open up a hitherto untapped new market. CCAvenue.com merchants can look forward to converting ICashCard's extensive user base into customers in the near future.

About ICashCard
ICashCard is a prepaid card approved by RBI, which functions similar to Debit/Credit cards, ICashCard is developed and marketed by GI Technology, part of GI Retail Private Limited, which is a 750 Cr group company focusing into various verticals like Travel, Entertainment, and service retail distribution. ICashCard aims to offer safe and easy payment options to the Indian consumers without compromising on their privacy and security.

The idea of Prepaid Card was conceived looking at the online potential of Indian customers who spend quality amount of time on the internet. ICashCard wanted to create a tool/medium, which could address the growing needs of an Indian customer and provide them the convenience to avail various services, which could be bought over the Internet with complete internal security built into it. Initially, the Pre Paid Card model was devised to reach millions of Indian customers, who did not have access to a Credit Card. Slowly it has become a need for every individual who did not want to expose themselves to a higher risk by using their Net Banking, Debit Cards and Credit Cards at various online portals/merchant websites. Today, iCash is being used by various individuals to avail of Travel Services, Mobile Re-charge and Utility Bill Payments in India - A secured Pre-paid card, which can work in line with Credit/Debit Cards.

Salient features of ICashCard:
  • Freedom to choose Card Value based on individual's requirements
  • Re-charge/ Top-up facilities to expose smaller amount every month to use at any merchant location
  • Hassle free availability
  • Provided with proper KYC
  • Accepted at multiple merchant locations/websites
  • Alternate to conventional banking channels
  • Secured and certified by governing body like RBI
About Avenues
Incorporated in the year 2001, Avenues is the parent company of CCAvenue.com and is a zero-debt company that has been profitable from its inception. Avenues is headquartered in Mumbai, India and has subsidiary companies and offices in USA and Singapore. Avenues has developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally.

Beginning as a single product company that catered to the local market, Avenues has become a multi-product company that operates on a global scale. The Avenues support and development center is based in Mumbai, India. The total strength of the Avenues team is currently 125 persons spanning across all offices.

Avenues has three Business Units namely; Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services. For more information, log onto: www.Avenues.info.

About CCAvenue.com
CCAvenue.com® is South Asia's largest payment gateway solution powering thousands of eMerchants with real time, multi-currency, multiple payment options and online payment processing services. The solution is powered by proprietary technology that integrates transaction-processing, advance shopping cart, auction payment collection facility, fraud control, financial reporting and order tracking. CCAvenue.com is the only complete PG solution in the region that has the unique ability to offer the full spectrum of Internet payment options, including:
  • All types of Credit Card processing through Multiple Banks and Card Associations
  • Debit Card processing
  • ATM cum Debit Card processing
  • Direct Debit to bank accounts of 44+ Indian Banks (India's largest direct debit engine), 20+ Chinese Banks and 3 Singapore Banks
  • Mobile Payment Solutions via PayMate®, SBI Freedom and UMobile
  • Cash Card Processing of ITZ Cash®, Done Card, OxiCash and NoQ24x7

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