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Ecommerce Payment Innovation of The Year - 2013
February 15, 2013

CCAvenue.com the payment gateway brand of M/s Avenues India Pvt. Ltd. has been awarded the "Best Payment Innovation Award' at the 2013 eRetailing awards held at Hotel Claridges on the 15th of February, 2013. The event was organized by Franchisee India.

CCAvenue.com caters to 85% of the India's eCommerce merchants & is by far the leader in its category of operation. The brand is over a decade old & is the pioneer amongst third party payment gateway solutions in India. One of the key factors swaying merchants to choose CCAvenue as their payment partner is the fact that the brand offers 100+ payment options across Credit Cards, Debit cards, Net Banking, Cash card & IVRS based payment options. The award is a reflection of the many innovations that the company has bought to the online payment space, some of the popular value added features being the Free shopping cart, F.R.I.S.K. - a heuristic risk and fraud mitigation tool & Smart Analytics, a business and payment analytical tool. CCAvenue offers a 'Mobile checkout' page for mobile phone users which facilitates online payment transactions on smartphones and have also recently launched 'CCAvenue Live Monitoring Pro' which is a real-time payment gateway monitoring tool- the first of its kind available globally!!.

Mr. Mohan Nair - Chief Marketing Officer, Avenues India Pvt. Ltd., in a statement while receiving the Payment Innovation Award thanked the eCommerce merchant community in India for the continued trust and confidence reposed by them on CCAvenue.com While he dedicated the award to the merchant fraternity, he stated that the award will inspire the company towards offering further value-added products and services backed by state-of-art technology to the merchants. The award also brings about a sense of responsibility and as leaders of the online payments space will encourage the Avenues team in truly becoming catalyst of growth of eCommerce business in India.


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