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CCAvenue launches India's first Social Network In-stream Payment Collection Service
Published by YourStory - April 18, 2013

Social Media has matured over the years and the penetration is growing by the day. 3 out of 4 internet users in India are on Social Media. With 65 million users, Facebook alone has attracted more than 50% of the online internet population. Moreover, internet users in India on an average spend approximately 1/2 an hour online daily and almost 30% of this time is spent on visiting Social Networks.

CCAvenue S.N.I.P.™ - Social Network In-stream Payments

Keeping this in mind, CCAvenue, South Asia’s leading payment gateway provider, has introduced CCAvenue S.N.I.P.™ (Social Network In-stream Payments) Collection Service, which harnesses the power of social media to increase the business potential of its merchants.

CCAvenue S.N.I.P.™ enables businesses to sell and collect payments in-stream and real-time on social networks like Facebook, Twitter, Pinterest, Tumblr, Instagram, Whatsapp, Google+ and others. When customers click the CCAvenue S.N.I.P.™ link on the page, they are immediately redirected to the CCAvenue (mobile-friendly) payment page where the transaction is completed.

Mr. Mohan Nair, Chief Marketing Officer of Avenues India, states, “With CCAvenue S.N.I.P.™, there aren’t any shopping carts or lengthy forms to fill. There aren’t any tedious processes for checking out either. You just snip right through the entire process instantly.”

Merchants can manage their S.N.I.P. campaign directly from their CCAvenue M.A.R.S. Account. They can CREATE the campaign, PUBLISH it on social media and COLLECT payments.

CCAvenue S.N.I.P.™ also generates a mobile-friendly QR code that can be printed in all offline media like newspapers, magazines and posters. Customers simply need to click and capture the code on their mobile phones and proceed to the CCAvenue mobile-friendly payment page.


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