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India Digital Review

CCAvenue launches Social Network In-stream Payment collection service
Published by India Digital Review - April 18, 2013

Online payment company, CCAvenue has introduced CCAvenue S.N.I.P.™ (Social Network In-stream Payments) Collection Service, which harnesses social media to boost the business potential of its merchants. The platform enables businesses to sell and collect payments in-stream and real-time on social networks like Facebook, Twitter, Pinterest, Tumblr, Instagram, Whatsapp, Google+ and many more.

When customers click the CCAvenue S.N.I.P.™ link on the page, they are immediately redirected to the CCAvenue mobile-friendly payment page where the transaction is completed.

Mohan Nair, Chief Marketing Officer of Avenues India, said “With CCAvenue S.N.I.P.™, there aren’t any shopping carts or lengthy forms to fill. There aren’t any tedious processes for checking out either. You just snip right through the entire process instantly.”

Merchants can manage their S.N.I.P. campaign directly from their CCAvenue MARS account. After creating then publishing their campaign on social media, they can collect payments instantly.

S.N.I.P. also generates a mobile-friendly QR code that can be printed in all offline media like newspapers, magazines and posters. Customers simply need to click and capture the code on their mobile phones and proceed to the CCAvenue mobile-friendly payment page.


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