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The Economic Times

Indian platform www.dhamaal.com launched for traders
Published by The Economic Times - August 01, 2013

Ahmedabad-based e-tailer and digital service provider Infibeam has teamed with payment gateway solution provider. Avenues to launch Dhamaal, a marketing, distribution and communication marketplace catering to Indian merchants.

Traditionally, most merchants spend a large proportion of their resources in online marketing including search engine keywords and display networks. Dhamaal will provide a cost efficient channel for customer acquisition to all these merchants. It is a medium for merchants to market and sell their products to millions of Indians who have the ability and desire to shop online.

CCAvenue powers 85% of the India's merchant websites payment processing with complete KYC and legal agreements in place. Commenting on the launch of Dhamaal, Vishwas Patel, CEO-Avenues, said, "We have an astounding display inventory base of over 1.5 crore products, over 300 sellers committed to come on board (which will grow to a few thousand sellers within the first six months), a unique marketing model that works on a win-win basis, access to lakhs of bank customers with the ability to pay online and the most important ingredient...conviction that we will bring more sales to merchants on Dhamaal.com". "Infibeam has a robust build-a-bazaar technology solution platform that exists today to scale up any business challenges and opportunities. We know the market well, we know the business well and we know the participating stakeholders well. That puts us in a clearly advantageous position in the Indian market," he added.

Vishal Mehta, CEO- Infibeam, added, "Dhamaal.com is a unique marketplace built on our state-of-art enterprise technology platform BuildaBazaar. Merchants that get approved to list products on Dhamaal can use self-service management tools to manage their products and fulfill orders. Sellers and buyers can commerce seamlessly over Dhamaal.com and we are confident that highly scalable platform will provide opportunities to millions of Indian merchants to market and distribute their products online in a highly efficient manner."

Dhamaal is an asset light marketplace. Dhamaal merchants will stock inventory and manage fulfillment and logistics while, customer experience is guaranteed by the marketplace. CCAvenue has partnered with over 50 Indian banks that have millions of customers. Dhamaal will offer co-branded marketplace to banks and their customers to transact online.


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