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YOURSTORY

CCAvenue and Build-a-Bazaar launch Dhamaal.com, a marketing and distribution marketplace for Indian Merchants
Published by YOURSTORY - August 01, 2013

Avenues, a parent company of the payment gateway solution provider CCAvenue.com, in joint collaboration with Infibeam, a parent company of the ecommerce platform Build-a-Bazaar, has announced the launch of Dhamaal (www.dhamaal.com). Dhamaal is a marketing, distribution and communication marketplace that caters to the Indian Merchants who are looking for more efficient models of customer acquisition and revenue generation.

Traditionally, most merchants spend a large proportion of their resources in online marketing including search engine key words and display networks. Dhamaal will provide a cost efficient channel for customer acquisition to all these merchants.

CCAvenue powers 85% of the India’s merchant websites payment processing with complete KYC and legal agreements in place. Commenting on the launch of Dhamaal, Vishwas Patel, CEO-Avenues, said, "We have the best merchants, the best backend payment solutions, an astounding display inventory base of over 1.5 crore products, over 300 sellers committed to come on board (which will grow to a few thousand sellers within the first six months), a unique marketing model that works on a win-win basis, access to lakhs of bank customers with the ability to pay online and the most important ingredient…conviction that we will bring more sales to merchants on Dhamaal.com."

Vishal Mehta, CEO- Infibeam, added, “Dhamaal.com is a unique marketplace built on our state-of-art enterprise technology platform BuildaBazaar. Merchants that get approved to list products on Dhamaal can use self-service management tools to manage their products and fulfill orders. Sellers and buyers can commerce seamlessly over Dhamaal.com and we are confident that highly scalable platform will provide opportunities to millions of Indian merchants to market and distribute their products online in a highly efficient manner.”

Dhamaal is an asset light marketplace. Dhamaal merchants will stock inventory and manage fulfillment and logistics while, customer experience is taken care of by the marketplace. CCAvenue has partnered with over 50 Indian banks and Dhamaal will offer co-branded marketplace to banks and their customers to transact online.

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