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Infibeam

CCAvenue And Build-a-Bazaar Launch Dhamaal.Com
Published by Infibeam - August 01, 2013

A Marketing And Distribution Marketplace For Indian Merchants

Avenues, a parent company of the largest payment gateway solution provider CCAvenue.com, in joint collaboration with Infibeam, a parent company of the largest ecommerce platform Build-a-Bazaar, announces the launch of Dhamaal (www.dhamaal.com). Dhamaal is a marketing, distribution and communication marketplace that caters to the Indian Merchants who are today looking for more efficient models of customer acquisition and revenue generation.



Traditionally, most merchants spend a large proportion of their resources in online marketing including search engine key words and display networks. Dhamaal will provide a cost efficient channel for customer acquisition to all these merchants. It is a medium for merchants to market and sell their products to millions of Indians who have the ability and desire to shop online.

CCAvenue powers 85% of the India’s merchant websites payment processing with complete KYC and legal agreements in place. Commenting on the launch of Dhamaal, Vishwas Patel, CEO-Avenues, said, "We will succeed because we are playing on our strengths. We have the best merchants, the best backend payment solutions, an astounding display inventory base of over 1.5 crore products, over 300 sellers committed to come on board (which will grow to a few thousand sellers within the first six months), a unique marketing model that works on a win-win basis, access to lakhs of bank customers with the ability to pay online and the most important ingredient…conviction that we will bring more sales to merchants on Dhamaal.com".

Furthermore, he added, "Infibeam has the most robust build-a-bazaar technology solution platform that exists today to scale up any business challenges and opportunities. We know the market well, we know the business well and we know the participating stakeholders well. That puts us in a clearly advantageous position in the Indian market."

Vishal Mehta, CEO- Infibeam, added, "Dhamaal.com is a unique marketplace built on our state-of-art enterprise technology platform BuildaBazaar. Merchants that get approved to list products on Dhamaal can use self-service management tools to manage their products and fulfill orders. Sellers and buyers can commerce seamlessly over Dhamaal.com and we are confident that highly scalable platform will provide opportunities to millions of Indian merchants to market and distribute their products online in a highly efficient manner."

Dhamaal is an asset light marketplace. Dhamaal merchants will stock inventory and manage fulfillment and logistics while, customer experience is guaranteed by the marketplace. CCAvenue has partnered with over 50 Indian banks that have millions of customers. Dhamaal will offer co-branded marketplace to banks and their customers to transact online.

About Avenues: Incorporated in the year 2001, Avenues is the parent company of CCAvenue.com and is a zero-debt company that has been profitable from its inception. Avenues are headquartered in Mumbai, India and have regional offices in Delhi and Bangalore. Avenues have developed several innovative, cutting-edge ASP hosted solutions that are used by thousands of eMerchants globally.

Avenues have three Business Units namely: Avenues Commercial Services, Avenues Travel Industry Services and Avenues Community Related Services. For more information, log onto: www.avenues.info.

About Buildabazaar.com: Infibeam.com is one of the largest online retailers and a premier technology provider in rapidly expanding markets of online retail, digital downloads, ticketing and reservation services in India. Infibeam’s technology platform Buildabazaar is the largest ecommerce platform powering more than 15000 online shopping websites in India. For more information, log onto www.buildabazaar.com


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