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CCAvenue becomes the country's first PG to include The Mobile Wallet in its ever-widening payment platform
June 6, 2016

In a time when the mobile payments space in the country is witnessing phenomenal growth, CCAvenue has become the country's first PG to add The Mobile Wallet (TMW), a fast-expanding prepaid instrument to its bouquet of payment options. 1 lakh+ eMerchants registered with CCAvenue.com stand to benefit from this alliance as they will now have the opportunity to achieve higher sales from the growing customer base of TMW.

TMW, an offering of The Mobile Wallet Pvt. Ltd. is a relatively new entrant in the eCommerce sector but has already managed to build a large customer base, owing to the many innovative features and high level of convenience it offers. The inclusion of TMW on CCAvenue will allow customers to transact conveniently on 85% of Indian eCommerce sites powered by the payment gateway. Customers can complete the transaction in three simple steps - log in to the account with the registered mobile number and password, confirm the transaction details and finally, enter the OTP to finish. It is that easy! In case a customer has insufficient balance in the wallet during the transaction, CCAvenue allows him to first add credit in the wallet and then proceed with the payment.

Referring to the new addition, Mr. Vishwas Patel, CEO, Avenues Group stated: "Mobile wallets are currently one of the major contributors driving cashless payments in the country. In fact, a recent study revealed that the value of the mobile wallet market in India will hit $6.6 billion by 2020. Being the country's largest aggregator of third party wallets, CCAvenue has always been partnering with popular as well as newly established wallet companies, to further facilitate mobile payments. Now with TMW integrated on our platform, merchants will be able to harness new business opportunities from the growing customer base of the wallet and increase their revenues substantially".

Being a merchant neutral company, CCAvenue has always partnered with third party wallets and not limited its services to a captive payment wallet of its own. The PG already has all the major wallets integrated on its platform including Reliance JioMoney, Paytm, FreeCharge, State Bank Buddy, etc. With the addition of TMW, CCAvenue endeavours to continue its proactive approach in offering merchants with the best and the widest range of payment options. Merchants can look forward to converting the wallet's user base into new customers in the near future.

About The Mobile Wallet Pvt. Ltd.
The Mobile Wallet Pvt. Ltd. is a new-age online payment solution startup based out of Mumbai. Within a few months of its launch, the company has made significant progress. Recently, it raised a seed capital of $5 million from an angel investor. Its new payment solution, The Mobile Wallet (TMW) is a multi-service prepaid wallet, backed by the best in technology, the highest level of security and cool to the eye features. Using QR code technology, the wallet enables users to shop conveniently at both online and offline stores. TMW app is available for download on the Google Play Store, iOS App Store and the Amazon Appstore for Android. To know more, visit www.themobilewallet.com.

About Avenues
With its headquarters in Mumbai, Avenues India has developed several cutting-edge solutions that are used by thousands of eMerchants spanning across South Asia. Its flagship brand CCAvenue offers real-time, multi-currency online payment processing services for businesses in the major industry verticals. It is the only complete PG solution in the region that offers the full spectrum of Internet payment options including the 6 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 15 Prepaid Instruments and up to 9 Multi Bank EMI options. For more information, visit www.ccavenue.com.

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