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CCAvenue Enhances Its Payment Stack, Now Offers Axis Bank's ATM PIN Debit Card Facility
January 30, 2018

Cognizant of the widespread usage of debit cards in the digital payments space, CCAvenue payment gateway has collaborated with Axis Bank, a leading private sector bank, for its ATM cum Debit Card facility. With this inclusion, CCAvenue.com continues to expand its ever-widening portfolio of 200+ payment options for the benefit of its huge merchant base comprising of more than 1,00,000 Indian websites.

Founded in 1994, Axis Bank is the third largest private sector bank in India. The bank has achieved consistent growth over the years and boasts of total assets worth INR 6,01,468 Crores as on 31st March 2017. Axis Bank has an extensive footprint across the country with more than 3,304 domestic branches and 14,163 ATMs. It offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSMEs, Agriculture and Retail Businesses.

With the inclusion of this payment option, millions of Axis Bank debit card holders shall now be able to shop online conveniently at a large number of eCommerce websites powered by CCAvenue.com. Customers can altogether avoid the hassle of lengthy transactions in which they need to provide the CVV number and passwords during the payment process. Instead, all they need to do is enter their regular ATM PIN on the bank's transaction page to complete the purchase.

Speaking on this move, Mr. Vishwas Patel, Founder & CEO of Avenues Group stated: "Today, ATM PIN debit cards are widely used in the digital payments space as they offer a greater degree of security, reliability and convenience to customers. With the addition of this payment option, Axis Bank's ATM PIN debit card holders shall now be able to shop online conveniently at a large number of eCommerce websites powered by CCAvenue.com. Our merchant partners can leverage this new payment option to drive more sales, widen their customer base and boost their revenue stream."

About Axis Bank

axisbank_logo Axis Bank is considered as one of the first new generation private sector banks in India. It started operations in 1994 and is now the third largest private sector bank in the country. The bank's range of financial services to customer segments includes Large and Mid-Corporates, MSMEs, Agriculture and Retail Businesses. Axis bank achieved consistent growth over the years and had total assets worth INR 6,01,468 Crores as on 31st March 2017. Axis Bank has developed a vast network across the country consisting of more than 3,304 domestic branches and 14,163 ATMs. It has received several awards and recognitions for its excellence in various categories through the years. Axis Bank and Axis Capital jointly won the Best Investment Bank in India at the FinanceAsia Country Awards 2017. The bank also bagged the IDRBT Banking Technology Excellence Award 2016 - 2017 for Digital Banking among large banks. For more information, please visit www.axisbank.com

About CCAvenue
CCAvenue is a PCI DSS 3.2 compliant payments platform for ecommerce businesses in India. It is designed to help its 1 lakh+ merchants accept online payments through a spectrum of new-age payment options including 7 major Credit Cards, 98+ Debit Cards (All MasterCard /Visa /Maestro /RuPay Cards), Amex EzeClick, 53+ Net Banking, 16 Prepaid Instruments, UPI and up to 13 Multi Bank EMI options. Backed by a 16-year history of industry firsts, outstanding innovations and prestigious accolades, CCAvenue offers a multi-channel payment platform, along with a bunch of disruptive features such as CCAvenue Checkout, CCAvenue S.N.I.P., CCAvenue Store Front, CCAvenue Card Storage Vault (tokenization) and more.


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